Financial Services Practice Leaders

Philip Kennedy, AIA, NCARB

Birmingham, AL

Executive Vice President

Financial Services Practice Leader

Philip Kennedy has over 40 years of experience leading a full-service team providing a variety of architectural services including site due diligence, architectural design, interior architecture and space planning design. Mr. Kennedy began his career in Birmingham, Alabama where, in 1991, he became a
founding partner of PKA Architects Inc. He served as President of PKA Architects from 1997 until joining BDG Architects in 2013. He also has extensive experience in working with financial institutions and has been involved in the design and development of retail bank branch prototypes. He has worked throughout the Southeast, Midwest and Texas.

Gregg Holdsworth, AIA, LEED AP, NCARB

Tampa, FL

Senior Vice President

Financial Services Practice Leader

 

Gregg has been practicing architecture for over thirty years, beginning his career in New York, where he advanced to lead the residential division before relocating to Tampa in 1999. Gregg brings extensive expertise in the planning, design, and delivery of financial institutions, combining a deep understanding of operational efficiency, security, customer experience, and evolving banking environments. His diverse portfolio also includes commercial, hospitality, sports, and sustainable design projects, providing a broad perspective that enhances every financial services project he leads.

 

Robert Morrisey, AIA

Mineola, NY

Vice President of Architecture

Financial Services Practice Leader

Rob leads Northeast Studio Operations, overseeing key aspects of the business and managing relationships with some of the firm’s longest-standing clients, including TD Bank, JPMorgan Chase, Ridgewood Savings Bank, and Hanover Bank. Known for translating broad concepts into practical architectural solutions,
he combines strategic vision with e¦ective planning. His ability to manage complex projects while fostering lasting partnerships drives the firm’s continued growth in the Northeast market.

Greg Walden, AIA, NCARB

Tampa, FL

Vice President Studio Connect

Financial Services Practice Leader

Greg Walden has a wealth of knowledge of the industry including remarkable talent in 3D visualization and a passion for sustainable design. His diverse portfolio ranges from hospitality to commercial office spaces, financial institutions, restaurants, and more. Since attaining his masters at USF’s School of Architecture and Community Design, he has remained involved with his alma mater as a volunteer to mentor and sit on juries each year.

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Bank Branch Architecture Built on Decades of Financial Services Experience

From single-branch renovations to nationwide prototype roll-outs, BDG Architects has spent more than 30 years designing the spaces banks and financial institutions build their businesses in.

Our financial services architecture team provides retail bank branch design, prototype development, branch modernization, due diligence, site investigations, space planning, interior design, and multi-location implementation for regional and national financial institutions.

Brand Standards Through Kit of Parts

BDG works to develop a Kit of Parts to document a curated library of standardized design developments. These Kit of Parts create a cohesive, flexible, and scalable environment across multiple locations. By establishing consistent architectural elements, finishes, furnishings, lighting, and planning modules, each retail branch space maintains a unified brand identity while allowing the flexibility to adapt to varying site conditions, operational requirements, and customer needs. This modular approach streamlines decision-making, improves design efficiency, and accelerates project delivery without compromising quality or experience. The Kit of Parts protects brand identity for the Financial Institution while also controlling cost.

Branch Conversion & Brand Integration

BDG Architects is a proven expert in helping financial institutions grow through acquisition. Maintaining a consistent brand and customer experience across the network becomes essential. BDG has extensive experience supporting branch conversion programs by evaluating acquired facilities and implementing the design standards, operational requirements, and brand elements of the acquiring institution. From exterior identity updates to interior renovations and prototype integration, BDG works to transform acquired branches into seamless extensions of the existing network.


See how our financial services expertise
works for you.

Explore how thoughtful design, coordination, and experience come together to support financial institutions and the communities they serve.
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